How I Completely Changed My Career Using LinkedIn!


Focus your content on building others up or making them successful in their careers. People will not comment on your post if it makes them look bad or tarnishes their company’s name.

Your profile page doesn’t matter so much

It’s easy with all the courses and supposed experts out there to fall into the trap of endlessly updating your LinkedIn profile. Here’s the thing: LinkedIn is not so much a resume platform anymore.

Most users are not clicking your profile, they stay in the newsfeed of the app to consume content. Your LinkedIn headline tells people what you do for a living, meaning they don’t need to click your profile. The data I’ve collected on this phenomena backs it up too.

People are not clicking your profile anymore so quit endlessly messing about changing job titles, tinkering with your summary and trying to get endorsements. It. Just. Doesn’t. Matter.

Share stories; be useful.

Talk about the good and the tough times

Most people’s LinkedIn accounts are nothing more than highlight reels that show that everything they touch turns to gold. Life isn’t that straightforward.

What people love on LinkedIn is real people like you and me. Talk about when you got the promotion or started the business, but don’t forget to talk about the tough times when you lost your job or your blockchain startup went bankrupt and didn’t save the world.

It’s easier for people to relate to someone who shares their real experiences, not just the huge wins and awards that can be purchased for cash money.

Create the habit

If you show up once a month, like your career, nothing is going to happen. LinkedIn is a daily task, although you can take the weekend off.

Having said that, you don’t need to waste your entire life and never see your family again to use LinkedIn effectively. Many people I have spoken to overthink it. Start by posting one thing every day that takes you two minutes. I told a guy the other day that you could simply go on a website like Brainy Quotes and share a quote a day.

What you post doesn’t matter in the beginning; what matters is whether you have built the habit. Once you have been doing that for thirty days, you can switch to sharing something with a little more value. Even nowadays, it doesn’t take me more than ten minutes to write something for LinkedIn.

Disconnect from the outcome because you can never predict what will be helpful on LinkedIn.